#1. I collect your email address so that I can email you... Obviously.
All of the courses on this site are more than one video long, and since you couldn't possibly retain all of the information in a single sitting, I break the info up into digestible tidbits and email them to you over a week or so.
(This also gives you a chance to practice what you learned.)
After sending you a bunch of free stuff, I will probably encourage you to buy one of my training programs! After all, if you like what you've already learned, you might want a regimented training program to help you further develop these skills.
This is how I keep the lights on here at Fight Smart... and how I keep you learning stuff over the course of time.
2. I try to keep track of page performance
For example, if I have one video that folks watch 100% every time before buying something, and a different video that folks only watch for 30 seconds before clicking away, I know which of my videos is crap. This is also how I find problems with pages, like broken video links.
My motivation is always to provide the best content possible, so people will like my stuff, and then ideally buy more of my stuff.
#3. I 'cookie' users so they can stay logged in, or see different content based on their page visits.
Otherwise, paid members would have to log in every time they get on the site, and that would be annoying.
For another example, if you've already visited a page that has a button pop up at the end of a video, I won't make you wait for that button the second time you visit the page.
Since you've already seen the video, I just give you the button right away.
Cookies are useful for stuff like this, and help you to have the best experience possible.
#3. I use Google Analytics. This gives me great demographic info like the average age and/or home country of my members. I'm surprisingly popular in Canada 😛 With this information I can possibly start advertising to my Canadian brethren, and even the savages as far away as New Zealand.
#4. I use Facebook and other social networks to advertise my wares, and to pop up the next videos in your courses.
For example, if you watch Video #1 but somehow didn't catch Video #2, I can pop up a little thingy in your news feed to encourage you to watch the second video.
- The more of my course you watch, the more you improve.
- The more you improve, the more you like me.
- The more you like me, the more you buy my stuff.
(I have pasted Facebook's privacy policies down below!)
#5. I keep all email addresses and data until you delete it, or ask for it to be deleted!
Look I don't do extra work, if I don't have to. Ever. So, once a name or email address is in my system, I tend to leave it there forever... or until you stop opening my mail.
If you want to unsubscribe from my mailings, you can do so on the bottom of any email. If you want your Fight Smart account deleted, I'll happily take care of it, or give you a method to do it.
The cookies will stay on your browser until you 'clear your cookies'... which is something that should be done from time to time.
Any Facebook, YouTube, Snapchat, Twitter, or Instagram information collected from ads that you might have clicked is managed by those social media accounts. You can always delete your account info with them!
Also, I don't sell email addresses or data. I'm just a dude trying to teach people how to defend themselves.
I paid for it, so I would feel like an idiot if I didn't include it. (It says the same stuff that I just said... but using actual legal terminology.)
What personally identifiable information is collected from you through the web site, how it is used and with whom it may be shared.
What choices are available to you regarding the use of your data.
The security procedures in place to protect the misuse of your information.
How you can correct any inaccuracies in the information.
Information Collection, Use, and Sharing We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. This is not shared with anyone, is fully encrypted, and protected by a web application firewall.
Your Access to and Control Over Information You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:
• Change/correct any data we have about you.
• Delete any data we have about you.
• Express any concern you have about our use of your data.
Security We take precautions to protect your information. When you submit any information via the website, your information is protected both online and offline.
Wherever we collect any personal information, that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for "https" at the beginning of the address of the web page.
While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, shipping or customer service) are granted access to personally identifiable information.
Our servers are secure, and we never retain any payment data.No credit card information is saved on our servers.
Registration In order to use this website, a user must first complete the registration form. During registration a user is required to give certain information (such as name and email address). This information is used to contact you about the products/services on our site in which you have expressed interest.
Orders We request information from you on our order form. To buy from us, you must provide contact information (like name and shipping address) and financial information (like credit card number, expiration date). This information is used for billing purposes and to fill your orders. If we have trouble processing an order, we'll use this information to contact you.
Cookies We use "cookies" on this site. A cookie is a piece of data stored on a site visitor's hard drive to help us improve your access to our site and identify repeat visitors to our site. For instance, when we use a cookie to identify you, you would not have to log in a password more than once, thereby saving time while on our site. Usage of a cookie is in no way linked to any personally identifiable information on our site.
Links This web site contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.
Surveys & Contests From time-to-time our site requests information via surveys or contests. Participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and therefore disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as zip code, age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.
If you came here by clicking a social media ad, there is a good chance that the network is saving your data.
If you use Facebook, they will attempt to save your data and activity on my site, so that I can send you advertisements and reminders.
You can manage this info using your Facebook account.
If you use Google, they will attempt to save your data and activity on my site, so that I can send you advertisements and reminders.
You can manage this info using your Google account.
If you use Snapchat, they will attempt to save your data and activity on my site, so that I can send you advertisements and reminders.
You can manage this info using your Snapchat account.
If you use Instagram, they will attempt to save your data and activity on my site, so that I can send you advertisements and reminders.
You can manage this info using your Instagram account.
If you use YouTube, they will attempt to save your data and activity on my site, so that I can send you advertisements and reminders.
You can manage this info using your YouTube account.
And that's it for now.
At the end of the day, I'm trying to teach you how to defend yourself, and sell you stuff that will also make you a better at defending yourself. All information gathered on this site is used exclusively for those purposes.
We keep it simple here at Fight Smart.